For a payment company or fintech to go from startup to global unicorn, you can’t borrow trust from someone else, you must earn it each and every day, and it must become part of the culture of your business. You can capture some of it in the form of deposits in an emotional bank account, but it is fragile and perishable, and it doesn’t have an unlimited shelf life. When it comes to trust, technology can present many fantastic new ways to build and sustain trust with customers.
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