Credit Card Pre-Tax ROA Nears 5% for 2019

Credit card ROA (pre-tax return on assets) for 2019 is estimated to rise to 4.80%, compared to 4.60% for the prior year, and compared to 4.45% for 2017. In 1987 pre-tax ROA peaked at 5.00% and bottomed at 1.50% in 2009. According to R.K. Hammer, credit card portfolio evaluation and sales experts, total revenue increased 10 bps (basis points) to 17.90% for 2019, compared to 17.80% for 2018. Operating expense declined 10 bps YOY (year-on-year) to 6.90%, while charge-offs remained steady at 4.00%. Hammer projects cost-of-funds rose 10 bps to 2.30% for 2019.

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